Human bodies to build an Abarth

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It’s for sure – imagination has no limits! And sometimes, we discover purely work of arts, born from ideas that seemed absurd at the time of creation.

That wasn’t what the marketing department from Fiat USA thought when they launched this video for the 500 Abarth  Cabrio – « Made of pure muscle ». Actually, this particular commercial had something to do with the launch of this annual edition from ESPN: The Magazine – Body Edition, where they used only painted human bodies to build a nice and very realistic  500 Abarth Cabrio.


The idea is brad new and fits perfectly the  concept of ESPN – Body Edition issue – “The notion of the ‘Body Paint’ print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand” said Jason Stoicevich, Head of FIAT in USA.

We can only agree that this is something new and interesting to watch – so, go play!

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